In its simplest configuration, Clickshare supports a solid paywall approach where content is categorized as either free to read or as requiring a subscription to read.
For Clickshare clients who prefer a metered access approach to some or all of their website content, Clickshare's core services include basic and advanced options for pre-registration and post-registration content meters. Content meters can be configured with Clickshare to require registration for specified categories of articles, to require a subscription for specified categories of articles, to meter access to specified categories of articles, or a combination of these approaches. If you choose to meter articles, Clickshare also supports advanced content metering for A/B testing metered access strategies.
Types of Content Meters Supported by Clickshare
For Clickshare clients who prefer a metered access approach to some or all of their website content, Clickshare's core services include basic and advanced options for pre-registration and post-registration content meters. Clickshare's basic and advanced content metering services are built around the concept of Pre-Registration and Post-Registration Content Meters.
Clickshare clients can choose to have no content meters, only Pre-Registration Content Meters, only Post-Registration Content Meters, or both Pre-Registration and Post-Registration Content Meters.
Pre-Registration Content Meters
Pre-Registration Content Meters allow Clickshare clients to classify categories of content as allowing a set number of free accesses for anonymous customers before requiring the customer to either subscribe to access further content in the category or complete a free registration in order to gain access to a further number of free accesses of content in the category as defined by a post-registration content meter.
Post-Registration Content Meters
Post-Registration Content Meters allow Clickshare clients to classify categories of content as allowing a set number of free accesses for logged in customers who have completed a free registration or who have lapsed subscriptions before requiring the customer to subscribe to access further content in the category.
Basic and Advanced Content Meters
Clickshare also supports several content metering strategies that allow Clickshare clients to customize their configuration to best suit their audience development requirements.
Basic Content Metering
Basic Content Metering allows Clickshare clients to optionally configure a single pre-registration and/or post-registration content meter to apply to specific categories of content. The client can adjust these content meters over time, but the content meters will be used as defined for all customers who access content in that content meter's category.
Advanced Content Metering
Advanced Content Metering allows Clickshare clients to implement multiple content metering approaches to assist them in A/B testing different content metering strategies for distinct categories of content to better target customer conversion. Clickshare provides an interface for the client to configure different content metering strategies and provides detailed content meter use and reporting on conversion to subscriptions so that the client can adjust their content metering approach to best fit their customer usage patterns. This method of content metering allows Clickshare clients to target different segments of their audience using tailored content metering strategies. Clickshare's advanced content metering solution allows Clickshare clients to configure:
- Multiple pre-registration and post-registration content meters for each category of content and weight each content meter for randomized assignment to their customers.
- Distinct pre-registration and post-registration content meters to assign to customers based on the demographics recorded in their account.
- Separate pre-registration and post-registration content meters for desktop and mobile customers.